Vision Centre (Batley)
Background: We are often asked to do web design for opticians and here we are working with Vision Centre, an independent opticians based in the Batley, West Yorkshire. Vision Centre well established in the area and has been providing high quality service and advice to their clients for a number of years. Recently the business was taken over by the team that runs Pollard Optical, also in Yorkshire, who are an existing client of ours. Vision Centre did not have an existing website.
Needs: We were asked create an online presence for Vision Centre while including elements that we had use for the website we had created for Martin Haynes Eyecare which is part of the same group of opticans.
Solution: As the business was now being run by the same team as Pollard Optical, we were able to use some of the same approach as we had with that website. We had a proven track record with presenting the business and making sure that it had effective Local SEO.
We started by reviewing the services that were to be offered to the Vision Centre customers, both new and old, taking into account the geography and demographics of the physical location of the Vision Centre Store. Our aim was to ensure that although the services between the two opticians would be the same and the managemnt team deliverying them was the same, the customers whould have their own specific needs and expectations.
The resulting website uses a black and white to complement the brighter images of the products while ensuring that the pages are approachable and targeted at people of all ages.
Visit them at www.visioncentrebatley.co.uk
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