Sitting in a French Hotel

I’m drinking my morning coffee and checking my email. There is a recommended publication email from Amazon. It’s all about creating brand identity, something we work on almost every day. So why is this of interest? Is it just more Information Overload?

I click the link and order it on Amazon Prime. It will be on my desk by tomorrow although I’m on my way to the Alps for a two week holiday with family. The world is small and everything moves so fast these days.  I’ve got a 700km drive ahead of me and plenty of time to think while the family is in the car alongside me, watching their personal choice of movie on laptops and iPads or listening to music on phones or reading books on kindles. I’m listening to a podcast and of course the satnav as we head south through France.

There is nothing better than sitting down and learning something new that you can then pass on or help somebody with!

Time to reflect.

700km to ponder the fact that we are so readily surrounded by information, either digital or physical. So, how much do we actually take in or effectively use. Until maybe the last 20 or 30 years things have changed relatively sedately, probably due to the physical nature of the world but now in the digital age things change in an instant. The burning question is, are you keeping up?

I spent a large proportion of my career in the IT industry and I can tell you it doesn’t move much faster than that. Those work ethics are something that I carry on to this day and try to instil in the team at Visible Thoughts. Whether we are studying for NVQ’s, Google exams or reading a new book about something we already know about we are always on the hunt for new information, techniques, trends and ideas that allow us to create the best for our clients.

An old fashioned book full of new ideas.

In essence...

It’s over a week until I get my new book but in the meantime I’ve got some articles on SEO to read! After all, there is always an opportunity to learn and an opportunity to be able to give even more to your clients.

"I don’t think much of a man who is not wiser today than he was yesterday."

- Abraham Lincoln