A small part of the bigger picture!
The most important thing for any business is a great logo – well there is some truth in that but it’s only a small part of the bigger picture. If you want to know about effective Logo Design then read on…
Essentially, a logo is the mark that you put on things that represent you and the the things you produce. Like the old style brand that was put on the cattle in all those old cowboy movies. However don’t confuse the word brand with the usage of the word in marketing.
Apple Computers have a logo. It’s an Apple! It’s probably one of the most recognisable logos in the world but that logo is only a small part of the image that they portray – sleek lines, tactile, high quality, cutting edge, part of your life, must have, simple to use. All those things are represented when we see the Apple logo but they are not the logo itself. At Visible Thoughts we now how to create those thoughts and feelings through creating an effective brand identity and we can create an equally appealing logo to represent it.