So you want a new website, but have you thought it through?
Your business should have a website, period!
Well, that’s not actually the case. We have seen a lot of websites over the years that didn’t actually serve a purpose. This is not our approach, if you come to us and ask for a website the first thing we look to find out is why! Every website needs to have a purpose and if you don’t identify that purpose before the specification and build has started the effectiveness of the site is vastly diminished. If your website isn’t going to make you more money then go and spend your budget on something that will – we pride ourselves on our Website Design Service.
Start by looking at your Brand Identity
Our websites are never a starting place for a business. Too often we see websites that were the first item of marketing collateral for a business, which resulted in no Brand Identity, a logo which was quickly “knocked up” by a developer and content that does not reflect the ethos of the business or product, which is why we have a full suite of design & business skills that complement our Website Design Service.
If you are a new business we would always recommend starting with a Brand Identity exercise, to get to know your business before identifying how you should approach your marketing. If a website is part of that plan then it should adhere to the Brand Identity Guidelines, as should all other materials.
eCommerce should be a part of your business process
WooCommerce is increasingly becoming a major part of our Website Design Service as more businesses look to move online with their product sales. With our eCommerce websites we always look to integrate it with your office processes or help you build new processes that that support your new business tool. This can include help with banking and taking payments as well as integrating with your couriers to help you and your customers to track deliveries.
Finally, every website needs looking after and nurturing. As your business grows and changes so does the story which is told by your website. To this end we work closely to make sure that all the technical aspects of the site are kept up to date, as is the content. We can help with blogs as well as page updates and if you want to take control of your content then all our systems are built with the market leading CMS, WordPress, so we are happy for you to do day to day updates yourself with our training and assistance.
We are always happy to sit down and answer your questions at any time, just get in touch and we will supply the coffee.
Great Reasons to Work with Visible Thoughts
One advantage that we have over most Agencies is that we know about business! Our team has it's origins outside of the online world, in fact we were there at the beginning when a business had a single PC. Over the years we have helped businesses of all sizes grow with our skills in Finance and Information Technologies and Systems Integration. Our team includes a qualified Accountant and qualified IT engineers. When we become part of your team we bring all that additional experience and expertise with us, helping to build a website that integrates and builds your business.
We believe that all the work we do with you should have a purpose. Not an earth-shattering idea, but one that is often overlooked. We start by looking at what you are wanting to achieve. We then look at the process you need to go through – basically how you will use the material and who your target audience is. Once we have got that nailed, we can start on your web design project – something that is more specific and more effective, and will deliver better results.
All our Web Development is done in line with the best Industry standards. The Content Management System (CMS) we use, Wordpress, powers over 60% of the websites on the internet that have their content managed through a CMS. When we design and build your website for you we do so with your Digital Marketing and Search Engine Optimisation in mind. All of this is part of the Website Design Process that we have developed from years of experience helping businesses like yours develop their online presence and eCommerce websites to sell products across North Yorkshire and beyond.
We are good at what we do and we do what we are good at! The services that we offer are all carefully selected to make us experts in what we do. We don't do everything, but what we do, we do damn well. However, we do have key partners that we choose to work with on some projects. They get on our preferred suppliers list because we give them a thorough grillin' like you would give your daughter’s boyfriend on a first meeting. We only work with the best because we know that are clients do the same.
As Yorkshire folk we like to keep an eye on project costs and we only recommend what you need. That doesn't mean that we cut corners, we insist on using the best technologies and software - but that is because we also know through experience that you only get what you pay for.
Let's tell your Story!
We help businesses like yours to tell their story, engage more customers and win more deals. Our professionally designed, bespoke websites and graphic design is a key to helping to build your business.
If you would like to find out more about how we can help, why not contact us...