As Web Design company we get lots of enquiries from businesses that are considering or have started out building their own website on platforms such as Wix, Squarespace or WordPress.
And that has served them well…
But there comes at time when they need more from their website and that’s why using a Web Design Company is beneficial and adds real value.
There’s a lot to consider when building a website. It is not just about the technical aspects.
In this article we share with you reasons why you might want to use a Web Design Company to build your website.
Reasons To Use A Web Design Company
To Get The Plan Right
Firstly, when starting a website project, you need to have a plan and know what you need your website to do for your business. Ultimately, a website should be a way of creating sales but there’s a whole load of things you need to do to create a customer experience to get them to buy from you. Using a Web Design Company will help you to ensure you get this right.
To Create The Best Content
The content of the website is majorly important and needs to talk to your site visitors and target audience in a way that engages and helps them address the reasons that they are wanting to buy your product or service. You should focus on the benefits of what you do and not what you do. This is one of the things that makes the sites we build different from the DIY sites that you see on the internet.
For instance, if you were an architect, you may say that you design house extensions and draw plans. This is true but it is not what your clients really want! If you were to talk about creating space within your existing property that allows your family to be able to enjoy individual space while still having areas that allow your family to come together and enjoy family time and adding value to your existing property you are starting to address your clients pain points and add benefits. This should be the target of your content.
To Drive Results
The content of your website will assist you in converting visitors to sales. Ultimately, your website really should be results driven and that’s something that a Web Design Company will focus on when designing and building your website.
To Save Time & Money
Using a Web Design Company will save your business time and ultimately money. Because they have processes to follow, and they are experts in their field and know all the functionality of whatever platform the website is being built on. They won’t waste hours fiddling around to get something to work like you might do and can make any changes easily!
To Get Advice
You will probably have lots of questions throughout your website build. Many of them you won’t know the answer to. If you’re working with a Web Design Company, you can be confident that your questions can be answered and advice given throughout the project.
To Future Proof
We all know that businesses change and grow. Your website needs to be scalable to adapt to your business growth. Usually, as the business grows so does the need for more functionality. You also need to make sure your website is future proofed. This is something web design experts will discuss with you.
To Make It Secure
Then there’s the whole issue of website security. Website security issues can undo all your hard work. Ensuring your website is secure is of paramount importance once your website goes live. We won’t go into the detail of this right now, but we’ve written quite a few blogs on various website security topics. It pays to work with a Website Design Company that understands security too.
To Ensure It’s Working As It Should
We don’t want to get too technical but there’s lots of behind-the-scenes stuff that needs to be done to make sure your website is working as it should be. Things like page loading speeds, using the minimum number of plugins that are well coded and secure. We spend a lot of time and effort testing the components that we use to build our sites to make sure that they are the best available. It is also very important to know what is going on with your website. All our sites are monitored 24/7 and are tested for performance and security on a regular basis. If a site goes down, we know within minutes and can investigate it. Probably before you or your site visitors are aware. Which leads nicely to ….
To Provide Support
Inevitably, things go wrong. When they do it’s much easier and less time consuming to speak to a Web Design Company. One that can identify the problem and fix it ASAP.
To Have Access To Complementary Services
There are always other things needed when building websites like Graphic Design. Web Design Company’s can also work with you to create images specific to your business rather than using stock images. Your website should be focused on your customers and how you work with them. Too often websites reflect the availability of stock images on a given platform. Or even worse, images that are just copied from a google search. Neither reflect your business particularly well and can give a feeling of being slapdash.
To Help With SEO
Search Engine Optimisation aka SEO is how your website gets found. When building your website it’s important to make sure all the basic SEO is completed…by an expert.
Working With WordPress
Here at Visible Thoughts our websites are built on the WordPress platform. However our Web Designers are experts in their field and use coding in their work to make sure that your website contains the elements that will turn a site visitor into a sticky customer.
42% of the internet’s websites are built on WordPress. We see the investment that the WordPress community makes and how well it is developed. This is why we choose to go with the market leader. Yes, there are some bad WordPress websites out there but that is a reflection on the skill set of the developer not the product.
So, yes it’s ok to use a website builder like Wix, Squarespace or WordPress, but hopefully you will see from the reasons above why it’s best to work with a Web Design Company.
We’ve written a A Business Owners Guide To a Profitable Website which you may find useful…download now.