It’s a serious question…what’s stopping you from getting the website your business needs?

We’re always hearing people say ‘I really need to sort my website’ but months down the line nothing has changed.  The same, often cringeworthy, website is misrepresenting your business.  Harsh but true!

Why You Should Make It A Priority To Fix Your Website

Here’s a just a few reasons why you should make it a priority to fix your website. 

It’s Hard Work To Get Website Visitors

We all know it takes hard work to get someone to visit your website in the first place. Whether they’ve landed there because you’ve directed them from an email marketing campaign, social media, LinkedIn etc the fact they’ve actually landed on your website is a win…but what they do next is the real win!  You should be converting website visitors into customers…read more about this here

Now put yourself in the shoes of a potential customer.

Your Website Is Your Shop

Your website is your shop, even though it’s your virtual shop, it works in the same way as a physical shop does.  Whether your selling products, services or not really selling anything as such, your homepage is your shop window and if it doesn’t have what the potential customer needs, they’re not going to ‘come in’ and they’re certainly not going to buy from you.

First Impressions Last

It’s a common saying but it’s true!  If your website doesn’t reflect you or your business as it is today, it doesn’t give a good impression, but it gives a lasting one.  Do you really want people to be cringing at you and your website? 

Website Visitors Are Your Captive Audience

Once website visitors arrive on your website you have their attention…for how long depends on what they see!  A potential customer wants to easily see what your business is ‘selling’. They don’t want ‘out of date’ goods…they want to see the latest, up-to-date information that will aid them in their decision making, stop them slamming the shop door shut and ultimately assist them in their purchase.

Are you getting sales or enquiries from your website or are people leaving straight away? 

8 Reasons People Are Leaving Your Website

  • They need a map to find what they’re looking for
  • Visually it makes their eyes bleed
  • The content is older than their gran
  • You’re talking about yourself too much and not how you can fix their problems – we wrote a blog about this here
  • There’s broken links
  • It can only be viewed on a Spectrum ZX and not a mobile phone
  • The loading time is ridiculous
  • They lost the will to live!

Sound familiar?  It’s time to take action…now!

We know that sounds easy and you already know everything we’ve talked about in this blog!  It’s not as hard as you think to fix your website issues and turn it into one that works for your business.  You’ve probably been at this point several times before but unsure what the next steps are.  Remember the same plus the same equals the same!

Next Steps To Getting The Website Your Business Needs

Step 1 – The first step is easy! Either drop us an email or give us a call so we can get you booked in for a coffee and cake…in person or virtually, to talk about where you’re at, where you need to be, and how we’re going to get you there.

Step 2Download our Free eBook – Your Guide To A Profitable Website – to give you some food for thought about what you want to achieve from your website.

Step 3 – Let us make your thoughts Visible! 

We hope you found this blog useful….we’ve got lots more interesting articles, written specifically for Business Owners, on the blog page of our website!

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