Good Graphic Design often gets overlooked as something of low importance when it comes to your marketing efforts, but that couldn’t be further from the truth.

Our last few blogs have been around Brand Identity. We’ve talked about:

Now you have a better understanding of those 2 subjects, we thought it would be a good time to talk about ‘The Importance Of Graphic Design’ and how it plays a vital role in your marketing efforts.

The Power Of Good Design

If you think about some successful companies, we’re sure that you’ll agree that they know the power of Graphic Design.

We’ve seen lots of small companies that have grown their business through having great Graphic Design.  We’re sure you can think of some.  They often have really bold and bright designs which really give potential customers the confidence to buy and because of that, have grown their business rapidly.

When visitors land on your website or see any of your other marketing, you only have a short timeframe to keep their attention for them to make a decision as to whether they want to hear more from you. This decision is based on their subconscious reaction to the design of the marketing material. There we go again talking about the subconscious…we need to get that blog written soon!

The Benefits Of Good Graphic Design

  • Graphic Design done well can give you a competitive edge
  • Creates a good first and lasting impression
  • Attracts customers
  • Can help to build trust
  • Strengthens your brand identity
  • Increases sales

What is quality Graphic Design?

Good graphic design solves problems. Good design in general solves problems. Whether we realise it or not, everything around us is designed. The main purpose of graphic design is communication – It’s a way of engaging with people.

Because design is so subjective, we like to place as much focus on the written content as we do the visual elements.

In a nutshell, good graphic design is more than pretty pictures. Every business has a story to tell and communicating with your target audience effectively and consistently is imperative. Eye-catching visuals are sure to make an impact, but when you’re marketing your business, you also need to build trust and gain credibility through the things you say.

Sure – spend time making your business look nice, but don’t overlook the opportunity to make sure you’re saying the right things. The two go hand in hand.”  You can’t make an impression with your marketing if your Graphic Design is inconsistent!

If you’d like to discuss your Graphic Design needs with us, simply book a Make Your Business Visible call!

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