In our last blog we touched on the subject of Landing Pages and we think now is a good time to talk more about this subject…especially as they are under-utilised in many businesses.
Firstly, let’s talk about what Landing Pages actually are before we delve into the reasons to use them in your marketing.
What Are Landing Pages and What Is Their Purpose?
Landing Pages are individual, stand-alone website pages that are not connected to the rest of your website. They generally don’t have any navigation, as the purpose is for them to act as a mini-website. They are used to give prospects more information on a specific offer, product or service. Landing Pages provide all the information needed and to entice the prospective customer to take action. The information included on the Landing Page should be succinct, to the point and specifically written for the target audience.
Reasons To Use Landing Pages
There’s may reasons to use Landing Pages including to:
- Convert prospects into customers – according to HubSpot, nearly 1 in 10 people that make it to your landing page will become customers or leads
- Promote a specific product or service
- Focus the attention of your prospects
- Talk to a specific target audience
Obtain contact information and gain the prospects permission to send them marketing information (similar to a Lead Magnet)
How Do People Find A Landing Page?
A Landing Page is not there to be found as such. It is a page that is used to divert traffic to from your other marketing efforts such as email marketing, social media marketing etc.
What Makes A Good, Converting Landing Page?
A good Landing Page should include the following:
- A strong, compelling heading
- A sub-heading to back up the main heading
- Clear, to the point text without the waffle that explains the offer, product or service
- An image or even better a video!
- Step by step information on what action you want them to take
- A clear, large CTA (Call To Action)
Landing Pages are easy to set up, and we’re happy to help you to do just that. All you need to do is get in touch and let us know when you’re free to chat!