As the online world continues to evolve and grow at a rapid pace, it’s essential to ensure that your website is up-to-date, effective, and meeting your business objectives – is it time for a website refresh.

A website refresh can be the perfect opportunity to revamp your online presence and provide your visitors with an exceptional user experience that meets their needs and assists them in making important buying decisions.

In this blog post, we’ll explore what Marketing Managers and Business Owners need to consider when refreshing their website.

Clear Goals and Objectives

Before starting your website refresh, it’s crucial to have clear goals and objectives in mind. What do you want your website to achieve? What specific actions do you want your visitors to take? Have you got clear and relevant CTA’s (Call To Actions)? Having a clear understanding of your website’s purpose and what you want to achieve will help you focus your efforts and ensure that your website aligns with your business objectives.

Branding and Design

Your website is often the first impression that potential customers have of your business, so it’s essential to ensure that it represents your brand effectively. Your website’s branding and design should be consistent with your overall brand identity, including your logo, colours, and tone of voice. This consistency will help to build brand recognition and trust with your visitors.

User Experience

The user experience is a critical aspect of any website, and it’s essential to ensure that your website is easy to navigate, visually appealing, and user-friendly. Your website should be designed with your target audience in mind, and it should be easy for them to find the information they need…quickly! You work hard to get visitors to your website so making sure they don’t leave before taking your desired actions is vital. A website that provides an exceptional user experience will keep your visitors engaged and increase the likelihood of them taking the desired actions.


Content is king! Your website content should always be up-to-date, relevant, and engaging. It should be tailored to speak to your target audience and should provide them with all the information they need to make the relevant buying decisions.  Creating regular blog posts is a great way to show that you’re an expert in your field and builds trust in you as a company. Refreshing your website’s content can also improve your search engine rankings and increase your website’s visibility.


Your website should be at the centre of your marketing efforts, as a place to direct visitors and potential buyers to find out more information or to make the sale. For example, your email marketing campaigns, social media posts, brochures etc should all have links to the relevant parts of your website.

Search Engine Optimisation (SEO)

Search Engine Optimisation (SEO) is a vital aspect of any website refresh, as it can improve your website’s visibility and attract more visitors.  If you’ve read our previous blogs, you’d know that we always say that having a shiny new website that nobody visits is akin to printing a brochure and keeping it in your desk draw! Your website should be optimized for relevant keywords and phrases, and your content should be structured in a way that makes it easy for search engines to crawl and index your website. SEO can be a complex topic, so it’s recommended to work with a professional SEO agency to carry out an SEO audit to ensure that your website is optimized for search engines.

Analytics and Tracking

Analytics and tracking are essential for understanding how your website is performing and identifying areas for improvement. You should have analytics set up on your website to track your visitor’s behaviour, including which pages they visit, how long they stay on your website, and which actions they take. This information will help you identify areas for improvement and make data-driven decisions for your website refresh.

Website Maintenance and Updates

Once your website refresh is complete, it’s essential to ensure that your website remains up-to-date and functioning correctly. Regular maintenance and updates are necessary to ensure that your website remains secure and optimized for performance. You should also have a maintenance plan in place for regularly updating your website’s content to keep it fresh and engaging for your visitors.

In Summary

A website refresh is an excellent opportunity to improve your online presence and even re-launch your business.  If you’re thinking of refreshing your website during 2023 why not speak to the Visible Thoughts team to find out how to make the process as pain free as possible!

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