When someone mentions your website does it make you cringe because you know it’s outdated and stuck in the past? Or is it not getting the results you want? Maybe it’s time for a redesign!
A website redesign can be a daunting task, but it can also be an exciting opportunity to refresh your online presence and improve user experience. It takes a lot of hard work and marketing effort to get someone to visit your website. If it doesn’t inspire them enough to take the required action, then your marketing efforts were in vain.
Reasons Why Your Website Might Need A Redesign
Here are a few reasons why your website might need a redesign:
Outdated Design
One of the most obvious signs that your website needs a redesign is an outdated design. If your website looks like it was designed years ago, then it’s time for a change. A modern, sleek design can help you stand out from the competition and make a great first impression on your visitors.
Poor User Experience
Your website should be easy to use and navigate. If your visitors are struggling to find what they’re looking for or if they’re getting lost in a sea of menus and links, then it’s time to streamline your site’s navigation and improve the user experience.
No Lead Magnet
A Lead Magnet is a tool, used on your website, to incentivise visitors to swap their email address (or other contact information) in return for a special offer such as a discount, a free ebook or some other valuable freebie, as well as gaining permission to send them future marketing communications. If your website doesn’t have one, then you are missing the opportunity to send email marketing communications to build a relationship with potential customers to aid their buying decisions.
Not Mobile-Friendly
With more and more people accessing the internet on their smartphones and tablets, having a mobile-friendly website is essential. If your website doesn’t look good or function properly on mobile devices, then you’re missing out on a huge chunk of potential visitors.
Slow Load Times
In today’s crazy busy world, people don’t have the patience to wait for a slow-loading website. If your site takes too long to load, visitors will quickly move on to the next one, which is likely to be one of your competitors.
Poor Search Engine Ranking
Try searching some of the terms people would search for when looking for a product or service like yours, to see where you appear. If your website isn’t ranking well in search engine results, then it’s time to take a closer look at your site’s design and content. A redesign can help you optimise your site for search engines and improve your chances of being found by potential customers.
Get Yourself A Cringe-Free Website!
A website redesign can be a great investment for the long-term success of your business. It can help you improve your online presence, attract more visitors, and ultimately drive more sales. So, if you’re feeling like your website is due for a refresh, speak to the team at Visible Thoughts and we will help you to build a cringe-free website!