We all know how hard it is to get traffic to your website. In this recent article we spoke about generating leads from your website. You might’ve heard us mention that we think its criminal when people visit your website and leave without you knowing who they are and why they came.
But how do you find this information out?
Quite simply, by making sure you’ve got an irresistible Lead Magnet!
What Is A Lead Magnet?
A Lead Magnet is a tool, used on your website, to incentivise visitors to swap their email address (or other contact information) in return for a special offer such as a discount, a free ebook or some other valuable freebie, as well as gaining permission to send them future marketing communications.
There will be a small pop-up form or other embedded form on your website, where visitors complete their details, which are then automatically added to your email marketing list.
Do you have a Lead Magnet on your website? If not, here’s a few tips on how to create one.
How To Create An Irresistible Lead Magnet
When creating a Lead Magnet, you need to really think about what you will give away that your target audience will value. It needs to grab their attention and be that irresistible that they can’t resist popping their email address into your nice little, data capturing, Lead Magnet form. If you have different target audiences it may be that you create different lead magnets or try to think of one that will be suitable for all. You can also use Landing Pages but that’s another blog for another day!
Here’s a list of some Lead Magnet examples:
- eBooks
- Whitepapers
- Training Webinars or Videos
- Useful Templates
- Free Products or Samples
- Discounts or Special Offers
- Audits
The Lead Magnet is the first step to build your relationship with your prospective customers. Once you’ve got permission to market to them you can then create an email campaign or automation to tell your story and educate these opted-in subscribers all about your products or services.
If you’d like more information on creating a Lead Magnet for your business, give us a shout….we’ll supply the coffee and the cake!