There are a few reasons that businesses have a website, including to:
- Gain credibility
- Showcase your brand
- Show up in search results
- Answer simple customer service questions, eg phone number, address etc
- Sell products or services
- Post news, updates or blogs
But ultimately the main reason for a website is to generate leads and sales!
We’ve written a couple of blogs that also touch on this subject, that you might want to check out too:
So…is your existing website generating leads? If your answer is no or not enough…keep reading!
How To Generate Leads From Your Website
Firstly, lets get this straight (you might’ve heard us say this before) a website without traffic is akin to having a company brochure that sits in a desk drawer and nobody ever sees.
So the first thing you need to do is consider how you will traffic to your website? Sounds quite easy, doesn’t it? Well, it can be if you have a strategy? Here’s a few ways to get traffic to your website:
- Social Media Marketing
- Email Marketing
- SEO (Search Engine Optimisation)
- Landing Pages
- Online & Offline Advertising
If you’ve used any of these methods to get visitors to your website, chances are they are pretty interested in your offering, so when they land on your site you need to make sure you’re converting your website visitors to customers, as explained in this blog.
Here’s a few ways that you can generate leads from your website:
- Ensure you have a way to capture the visitors email address. One way to do this is to use a lead magnet
- Speak to your target audience. Talk about their pains and how you can solve them
- Make sure you have plenty of compelling ‘Call To Action’s’
- Ensure that the process for everything is simplified and doesn’t create barriers for people to enquire or buy
If you’d like to know how to generate more leads for your website, book a ‘Make Your Business Visible’ call with us today!